This advertisement is from 1939. It says:
WE ARE NOT SO CRAZY as to claim that Waasii patterned textiles (phalaai) are the reason why a beauty queen gains her position.
HOWEVER, we do dare to state that Waasii patterned textiles enhance a woman who is already beautiful and make her even more beautiful.
BECAUSE Waasii patterned textiles are true Indian (kheek) patterned textiles, which only use the best material, the best dyes, and are produced by the handiwork of the best craftsmen.
THEREFORE, when you buy patterned textiles, you should not forget to notice the mark which appears to the right here –