I came across this nice image in an early issue of the journal Phong Hóa.

A wife is surprised to see her husbands powdering his face, and he responds that it’s “equal rights for men and women.”

The discussion of “equal rights” in the 1920s and 1930s was of course more about increasing the rights of women so that they could enjoy the same rights as men.

But in this image, it is the man who wants some “women’s rights.”

This was meant to be funny. Now, however, it would be interesting to see how the person who made this image would react if he saw a men’s makeup advertisement like this one from contemporary Japan. . .