A long time ago I wrote about some advertisements for Worcestershire sauce that I found in a newspaper from Siam in the 1930s. At that time I looked on the Internet to see where Worcestershire sauce had come from and was surprised to find that it was a British product that had been created to emulate condiments in India, and that at its core it is essentially fish sauce.

So what I thought was odd about the advertisements there was that they were advertising a “Western” condiment to people in Siam in the 1930s that was based on the main condiment in their food at that time.

worcester

Well now it get’s even weirder as I just found an advertisement from a rival Worcestershire sauce company that promoted its product by saying that it was popular among the American military.

So what is the message here? It’s something like this: “If you are Siamese/Thai then you should eat a version of fish sauce that was created by people in Great Britain because it is favored by the American military.”

Yea, that makes sense. . .