The Weirdness of Worcestershire Sauce in 1930s Siam

A long time ago I wrote about some advertisements for Worcestershire sauce that I found in a newspaper from Siam in the 1930s. At that time I looked on the Internet to see where Worcestershire sauce had come from and was surprised to find that it was a British product that had been created to emulate condiments in India, and that at its core it is essentially fish sauce.

So what I thought was odd about the advertisements there was that they were advertising a “Western” condiment to people in Siam in the 1930s that was based on the main condiment in their food at that time.

worcester

Well now it get’s even weirder as I just found an advertisement from a rival Worcestershire sauce company that promoted its product by saying that it was popular among the American military.

So what is the message here? It’s something like this: “If you are Siamese/Thai then you should eat a version of fish sauce that was created by people in Great Britain because it is favored by the American military.”

Yea, that makes sense. . .

3 thoughts on “The Weirdness of Worcestershire Sauce in 1930s Siam

    • Hmmm, that’s one of those topics that Western sources will probably have more to say (because Westerners would have noticed it and said something about it). Let me think about that.

  1. Pingback: Condiments of Colonialism | Jonathan Saha

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